Multi-channel selling is a great way to expand your customer reach and grow your ecommerce sales. But tracking your profit and loss on every website and marketplace can be daunting. Your sales data is fragmented across multiple platforms each offering its own woefully inadequate reports. Even if you use multi-channel software for order processing, the reports they spit out still fail to capture key data points or deliver precise and actionable gross profit totals.
Margin Driver solves these problems by centralizing all order data from all sales channels in a single user-friendly reporting solution. You’ll have access to detailed order-level data as well as channel and company-wide summaries that provide critical daily insights into your margins and profitability.
We connect with your various data sources to pull in all of the information you need to get accurate gross profit reporting. Tracking your sales volume can be fun to watch but it doesn’t tell the whole story when it comes to profitability. To understand what you are making or losing on each order, you need to know your shipping costs, marketplaces fees, credit card fees and include allowances for returns and reshipments. Margin Driver captures all of these key data points and uses them to provide the most complete and informative ecommerce sales reports on the market.
Growth opportunities abound as ecommerce continues to grow rapidly in international markets around the world. But fluctuations in currency exchange rates can have a profound impact on your margins. To deliver accurate results, Margin Driver pulls live currency exchange rates and applies them to your sales figures on a daily basis. It also allows users to adjust the actual rates and apply a buffer to cover conversion costs charged by payment processors.